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XRP has surged 500% from July 2024, reaching a new all-time high of $3.65. Additionally, the token surpassed global giants like McDonald’s and American Express as its market capitalization climbed $215 billion. 

XRP Surpasses McDonald’s in Market Capitalization

The world’s third-largest cryptocurrency, XRP, has skyrocketed, surpassing the global giant McDonald’s. The fast-food giant had already lost approximately $7 billion in revenue due to the global boycott campaign initiated by pro-Palestinian activists in response to the company’s support for Israel.

Now, it has been surpassed by XRP, as the crypto token’s price has surged 90% since April.  Several favorable US legislations for Ripple, such as classifying XRP as not a security, have boosted investor confidence and legitimacy in the token. Experts cited that XRP is trending because of a strong price breakout and heavy whale buying in recent days. 

Factors Contributing to XRP’s Price and Demand Surge

• One of the prime factors in this price surge is — Ripple announcing to end the lawsuit with the SEC in March 2025.

• As the US House of Representatives passed several crypto bills, such as the GENIUS Act and CLARITY Act, which contributed to the surging adoption rate of digital assets, automatically raising the price. 

• As ProShares launched the first-ever XRP-linked ETF on a major U.S. exchange, it provided regulated exposure for both institutional and retail investors, pushing the price and adoption rate of the digital asset. 

Can XRP Maintain the Stability in Price Capitalization? 

The price dipped in the last 24 hours and fell down to $3.46. Macdonald’s currently has a market capitalization of approximately $214.72 billion USD, ranking as the 68th most valuable company in the world. 

While the XRP price has dipped in the last few hours, the market appears promising with new regulations and investor protection compliance. So, it is indicated that XRP may, after all, be able to maintain high market capitalization. 

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