Strive Inc. (NASDAQ: ASST) bought 759 Bitcoin between June 15 and June 21 at an average price of $65,850 per coin.

The firm spent roughly $50 million to push its total holdings beyond 19,800 BTC, according to an 8-K filing disclosed on June 22.

Is Strive’s latest BTC purchase cheaper than its previous?

The per-coin cost came in about 11% lower than Strive’s previous large purchase in May, when the Vivek Ramaswamy-founded firm paid an average of $74,092 each for more than 2,500 BTC, a $185.2 million outlay.

The price difference within a single quarter shows how much Bitcoin’s volatility can shift a corporate buyer’s cost basis from one month to the next.

Strive CEO Matt Cole announced the acquisition on X on June 22, writing that the company “acquired an additional 759 $BTC for ~$50M.”

Since January, the firm has added over 3,700 BTC to its balance sheet, a total that includes coins picked up through its acquisition of Semler Scientific earlier this year plus ongoing open-market purchases.

How does Strive fund its Bitcoin buys?

Through SATA, a perpetual preferred stock that pays daily dividends at a 13% rate, Strive has been financing its accumulation.

Since SATA is the preferred instrument as opposed to a convertible note or at-the-market common equity offering, Strive says it avoids dilution with existing ASST shareholders.

Data from BitcoinTreasuries.net shows the SATA mechanism is generating meaningful capital. In its first full week of daily dividend payments (June 15 through June 19), SATA raised enough to acquire an estimated 603 BTC, with the strongest single day on June 16 producing roughly $19.45 million in net proceeds and an estimated 296 BTC purchase.

BitcoinTreasuries.net’s data illustrates that the SATA mechanism is generating significant capital.

SATA’s price dipped below its $100 par value, trading as low as $93 at midday before recovering to $97.70 by the closing bell on June 18.

According to Cole, that session was “the most difficult day in the history of Digital Credit,” attributing the selloff to a leverage liquidation event. Strategy’s competing STRC preferred stock fared worse, hitting a record low of $82.53 during the same session.

Where does Strive stand among corporate holders?

As of June 22, Strive ranks seventh among public companies by Bitcoin holdings, with 19,864 BTC valued at about $1.3 billion. 

Strategy (formerly MicroStrategy) remains the dominant player at 847,363 BTC. Twenty One Capital, Metaplanet, and MARA Holdings come second, third, and fourth, respectively.

Strategy has not relented in its buying, as it bought 520 BTC for $35 million while raising its dollar reserve to $1.4 billion, according to Cryptopolitan’s reporting on the company’s latest ATM update. 

Executive Chairman Michael Saylor said the company “plans to continue replenishing” that reserve to back its own preferred stock offerings.

The parallel purchases highlight a growing pattern among publicly traded firms competing to accumulate Bitcoin through structured finance, with Strive positioning its daily-dividend preferred stock as a differentiated alternative to Strategy’s convertible-note-heavy playbook.

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